The National Museum of African American Music (NMAAM) promises to Educate, Preserve and Celebrate. Situated in the heart of Music City, NMAAM boasts many of the world’s greatest songwriters, producers, and performers of all time as the only museum in the nation with a dedicated focus on the impact of African American Music. The museum’s interactive galleries play along with the American soundtrack throughout history, highlight Nashville’s significant influence, and demonstrate how African American music has provided inspiration to others around the world.
The goal of this exhibit design was to engage visitors in the emotional experience inhabited by the rich history of African American music. Available Light was tasked with creating environments that were as varied as the music, as lush as the harmonies, as inspirational as Gospel and as provocative as Hip-hop. Each gallery had a strictly controlled color palette echoing a deliberate graphic treatment tied to the theme of the gallery. The team created an immersive, enveloping series of environments that powerfully drive home the unvarnished history of the genesis of the Blues, Gospel, Hip-Hop and others.